Most of the web based sellers make themselves ragged because search engines regularly altering their algorithms. Still, there are the basic rules that have not been modified through time. Apply these simple tips to boost your placement:

* Take your time, don't be too ready to modify domain URL's. Google has a time delay for indexing a new domain - with new domains it can take up to 6 months in order for your keyword phrases to start showing in the searches.

* Create your domain for your potential customers, not the search engine spiders. You must take in to consideration what impression your web page leaves with your potential customers - you'll build a better web page the search engine spiders will index.

* Prepare Your Keyword With Research. Everything else that need to be done will revolve around the keyword phrases you select, so it's important you select the best keywords. WordTracker.com and KeywordDiscovery.com are two keyword phrase tools that express to you what words people are probing for and suggest words you can implement.

* Build and classify your web page design and navigation based on your keyword phrase research. Your homepage ought to be optimized for the general phrases¦ Your individual site pages ought to be optimized for the specific phrases. If possible, use keyword phrases as your page names.

* Create your URL's to be "crawler" friendly. Search engines send out "bots " to collect data about your site so they understand how to rank your site in the results.

¢ Design your links by using HTML, not JavaScript Crawlers don't know how to decipher JavaScript and will not be able to index your data.

¢ Do not use Flash to create your web pages - there's zero for the bots to collect. If the crawlers can not decrypt your site, they can not categorize your domain.

¢ Be sure your web page is HTML, and not a graphic of text. It may look like copy. However if you have got a text image, all the bots will interpret is a blank web page.

* Use keywords for your internal text links. With the text links in your page, employ the keyword that best depicts the page URL you're clicking to.

Do not be married to any one keyword or keyword phrase. Design your web pages for all the relevant phrases. If you can get good ranking for a good amount of the keywords, they're going to add up to many more than just one keyword phrase that you truly think is the good big money one.

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