Internet Marketing

Nowadays, the biggest hurdle of any business is not to offer something which is of great value to us. Everyone knew immeditately what the few companies were offering as something new. Almost everyone knew what was offered in a very short time. The discipline of marketing was almost a foreign word. There was not the problem of marketing something.

Consumers get so many offers which seem to be similar to any other offer that they have the power to say what price they are willing to pay. The consumers are dictating the price and everyone is trying to court them to their favor.

A mix of good working ad methods is the key for attracting the target group you are trying to achieve? Well, marketing is the answer but it is wise to use methods which are wiser than just the old-fashioned ways of advertising. TV spots, newspaper ads, billboard ads all do have one thing in common: All are not cheap and all of them do have a certain wastage level, that means a certain percentage of the target audience attainment will be lost.

Now, the internet comes into play. It is now possible to achieve certain things which were not even talked of before. The talk is about spreading your ad message to your exact target audience with a precision rate of almost 100%. Among internet basedword-of-mouth marketing (Empfehlungsmarketing in german)and other forms of ad types a new search engine based ad method has arisen.

With Google Adwords it is now feasible to let your ad appear only in those cases where the google users type in the keywords which you have chosen before. Another advantage is the fact that you only pay for one click/or visitor when someone really clicks on your ad, not for just seeing it like a TV spot.

Although this sounds almost too good to be true a business man has to keep in mind that you will get these visitors you to your website but this doesn't mean that these will immediately buy your products.

Both your website and your keywords and ads must be optimized in such a way that the conversion rate will rise. So, it's sometimes even necessary to display different versions of your website (landing pages) depending on what kind of keyword the user typed into Google.

"Adwords doesn't work" is generally heard from those who could not get success from using it. However, these people apparantly don't know all the small but nitty-gritty details of Google Adwords. Mostly, to really benefit from Adwords you have to do an Adwords Optimization (german: Adwords Optimierung).

Doing this will enable you to first write keyword adjusted ads, lower your costs per clicks and find long tail keywords which convert much better than the broad term ones.